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Cyber Monday Is Coming

Cyber Monday falls on 2nd December and marks the busiest online shopping day of the year. With millions of shoppers armed with their credit cards and primed to buy, making sure you are ready in time to take advantage of the day, and indeed the whole festive shopping period, is critical.

A new report by the British Retail Consortium suggests that sales volumes are showing an upward trend and are already up by 0.8% this year. In addition, industry group IMRG and consultants Capgemini are predicting that this year, consumer spending in December will exceed £10bn for the first time. With this in mind, Christmas 2013 looks set to be a bumper trading period for online retailers.

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Millions of shoppers are primed and ready to purchase, and website owners will need to take steps in order to capture their attention. As online shoppers become ever more savvy, and big brands increasingly dominate the search results, finding ways in which to stand out out presents an ever bigger challenge.

There are a range of tactics that can be used that will help you to differentiate and stand out, allowing you to attract shoppers to your website, and convert them into buying customers.

The following steps will help you to maximise your sales not just on Cyber Monday, but throughout the Christmas period.

1. Preparation and hype are key, so plan ahead.

Don’t leave promotions until the last minute. If you are launching deals or a promotion on Cyber Monday, make sure you have decided how long to keep them running for,  ensure you have any relevant terms and conditions already written up and make sure your developer, social media manager and/or marketing agency have been fully briefed.

Once you’ve decided on what you are going to do, make sure you hype up the promotion or deals days in advance so shoppers are primed. If you are planning a short term flash sale, make sure you market the promotion sufficiently ahead of the launch to achieve maximum reach.

Whatever you decide to do, make sure that you use cross channel promotion to market the promotion to the widest possible audience.

2. Stand out visually with a Christmas makeover.

You’ll be hard pressed to find any major retailers who don’t give their website a festive makeover. A festive visual style helps put people in a feel good festive mood and signifys that you’ve got new and interesting content for them to look at.

Any major change to the homepage of your website will have an impact on engagement and even the smallest change can have a significant impact on dwell times, bounce rate and click through rates.

Consider giving your homepage a festive feel by adding a large Christmassy hero image, banner, featured products and/or background skin. All of these things will grab shoppers attention once they land on your website.

3. Use email marketing to draw customers back to you.

Email marketing is still one of the most powerful marketing tactics available to website owners. Send out an eye catching, festively designed eshot to your customers telling them about your Christmas range, seasonal opening hours or use the email to distribute a voucher code (read more about that below). This gives people a great reason to open, read and click through to your website.

Email marketing helps put your business/brand firmly in the minds of your customers, making them more likely to consider purchasing from you. Even none ecommerce websites can benefit from festive email marketing, a Christmas ecard sent to your customers and/or suppliers can be just as effective at stimulating demand.

See more Christmas email marketing ideas here.

4. Launch a Christmas promotion.

A well executed Christmas promotion can achieve outstanding results, stimulating sales and even increasing average order values. Provide customers with a free delivery voucher code, free gift wrapping or a discount voucher that they can use in the new year. Alternatively, launch a Christmas competition, which is a great way of grabbing peoples attention and keeping your business/brand in their minds.

These types of promotion can be executed and publicised across multiple channels and is a really versatile way of putting the spotlight on you. Don’t just Tweet an offer once, you could also create a blog article, website landing page, send out an email, put a physical voucher in with peoples orders or create a Facebook page app.

5. Provide helpful, seasonal content that has value.

A Christmas gift guide or stocking filler ideas are the ideal way of grabbing shoppers attention, giving you the opportunity to market a selection of Christmas relevant products to them. Helping people out by saving them time so they don’t have to search for suitable gifts, is a great way adding value, which will result in more sales for you.

Christmas gift guides work really well as standalone Christmas landing pages, which also have value from an SEO point of view. Add a new link to the main navigation of your website and add a nice seasonal banner or hero image to your homepage too. Make sure that once the landing page goes live, that you do a good job of publicising it and ensuring it is search engine friendly so you will also benefit from new, organically referred visitors.

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The Criteria of an Effective B2B Marketing Offer

B2B marketing is always challenging, but even more so when you are in a crowded market space filled with tough competitors. There are ways to stand out from the crowd, such as having a strong and differentiated product and precise targeting of the potential audience. But one of the most neglected weapons in the B2B marketing arsenal is an offer that gains attention and drives action.

In simple terms, an offer is what you propose to give to the prospect, and what you are asking for in return. The offer is the “What’s in it for me?” part of the marketing equation. The offer wraps the product or service in with the delivery method, terms and pricing. It may be a one-step offer, where the purpose is to directly sell the product or service; a two-step process, where the purpose is to connect the prospect with a sales rep; or a 3+ step process, where the purpose is to put the prospect on a drip marketing list for later conversion.

Offers can range from “soft” to “hard.”  A soft B2B offer requires little from the prospect—for example, a free information download without requiring any contact information. By contrast, a hard B2B offer requires much more from the prospect, for example, a credit card payment for a direct sale or filling out a multi-question web form for a two-step lead generation campaign. Typically, soft offers will produce many more responses, but the average lead quality will be lower.

These are the criteria we look for in an effective B2B offer:

  1. It compels action. Regardless of what you are asking the prospect to do, the offer fails if it does not achieve the intended results.
  2. It reinforces your brand promise. Offers that are incompatible with the company’s values and positioning can sometimes generate short-term results, but are counterproductive in the long term. Resist the urge to go for the quick fix that damages your reputation.
  3. It is interesting enough to cut through the marketplace clutter and your prospect’s preoccupation. Business people are exposed to a huge number of promotional messages and you will need offers that are strong enough to overcome this barrage.
  4. It attracts the right audience. The point of the offer is to drive quality, not just quantity. Downstream conversion metrics can tell you whether your offer is targeted correctly.
  5. It is timed correctly in sales cycle. For example, information offers are used for prospects that are in the data-gathering stage, and pricing/discount offers are used when prospects are in the purchasing phase.
  6. It is powerful enough to compel immediate attention from the prospect. If possible, the offer should be tied to a strong call to action that shouts, “Take advantage of this offer right now!”

In my next blog post, I will share some B2B offers that consistently generate good results.

(b2b marketing tip / shutterstock)

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5 Amazing Twitter Chats Worth Tweeting About

Twitter is a great source for locating influential people and conversations relating to numerous industries and ideas (with an average of 5,000 to 10,000 new people joining Twitter each day, you can be certain someone is tweeting about your industry).  A great way to locate brand relevant conversations while learning new skills and meeting like-minded users is joining one of the hundreds of Twitter chats.

Twitter chats are organized conversations via Twitter that revolve around a particular topic, and are usually led by an industry thought leader and/or brand within that topic’s niche. They are typically organized by a unique chat hashtag and are held during a specific time period, often weekly.

We’ve created a list of super helpful and informative Twitter Chats for those in the marketing industry – perfect for those small business owners and marketers looking to brush up on their social media marketing skills.

Here are our 5 Twitter Chats worth tweeting about:

1. #BlogChat

#BlogChat is held by social media expert Mack Collier, and takes place every Sunday night at 9pm EDT. This chat covers a variety of different general blog topics, and at an average of 800-1,000 weekly participants, it’s the most popular chat on Twitter today.

2. #MMchat

#MMchat is held every Monday night at 8pm EST and is hosted by marketing specialist Jeff Ashcroft. #MMchat stays fresh by featuring of variety of influential guest hosts each week, and focuses on all things marketing and social media.

3. #SocialChat

Hosted on 9pm EST Monday nights, #SocialChat is the go to Twitter Chat for all things social media. Upcoming topics include, “Ultimate Guide To Social Tools” and “Managing Your Social Community,” so take a look at their calendar and join the #SocialChat discussion this week!

4. #SMmeasure

This chat is perfect for any marketers or small businesses interested in learning more specific details about social media measurement and analytics, and how this knowledge can enable you to create a more successful social media marketing strategy. #SMmeasure takes place every Thursday afternoon at 12pm EST.

5. #BrandChat

#BrandChat takes place every Wednesday at 10am CT and focuses on, that’s right, all things branding. This chat is a great resource for any company seeking additional resources or inspiration to strengthen their brand identity and message.

For a more extensive list of Twitter chats specifically geared towards marketers and small businesses interested in polishing their social media skills, check out this huge list of Twitter Chats.

Have you participated in a Twitter chat? What are some of your favorite chats that we didn’t mention? Share your thoughts with us in the comments!

 

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Preparing Your Lead Nurturing Campaigns for 2014

Businesses have enjoyed immeasurable success in digitally targeted marketing campaigns up through 2013, especially with social media giants Pinterest and Facebook offering exciting platforms for targeting audiences, and YouTube innovating In-Video marketing campaigns to draw attention to niche video watchers.  Investments in mobile applications have grown well over 140% since 2011 while over 60 hours of video being uploaded every minute is a major contributing factor in how $1.8 billion in revenues have been generated since the same time period.

With staggering figures being reported, it comes as an even bigger surprise the inefficiencies which accompany growing branding efforts throughout marketing campaigns around the world.  As B2B spending trends head upward, tracking needs to grow equivocally, which it’s not.   As we sneak our way towards 2014, incremental strategic changes need to be implemented into what we’ll dub as B2B lead nurturing strategies for 2014, highlighted below.

Putting Data Out There

Your business, inherently, wants to place viable bits of useful data across the internet, whether locally or globally, so the word about your initiatives is clearly searchable.  You’ll use PPC advertisements, social media marketing advertisements, email marketing, video marketing and perhaps a slew of other data bits out there.  One problem, however, is tracking all of this data from each source as it flows inward and outward.  To upgrade your current methodology of segmenting data, perhaps find some method to put data across the wire with an excellent way of collecting feedback, tracking the results of polls and nurturing the data collected simply by integrating better means of putting that data across the wire.

Tracking numerous information sources can be painstaking, time consuming and even financially wasteful; attempt to make 2014 the year which you put information across the world in an easier, more streamlined method.

Finding That Singular Data Source

An extension of above stated need, aggressive marketers will want easier methods of storing and retrieving data, preferably within one location.  This is done with a 4000 pound, highly potent yet rarely tested marketing automation plan which can seamlessly integrate numerous inbound data reception points into one place.  While many companies have vied for this automatic marketing tool for decades, it’s finally taking off, and only the patience and well-planned business strategists are guiding business along for the ride.

By specifying tasks, outcomes and placement of data collected from piloted campaigns, you’ll have that singular place where all data can collaborate with your analytics tools to better pitch your marketing plans in appropriate places.  The three main areas which comprise of marketing automation include (but aren’t limited to):

  • Workflow automation, which simplifies the marketing schema altogether;
  • Marketing automation, which simply moves B2B customer leads from one campaign to another;
  • Intelligence, which is advanced behavioral study to interpret specific actions, habits and purchase demographics to allow measurements for future marketing campaigns to be taken more accurately.

Heading into the next year, it may benefit your business to simplify your data sourcing methods and vie for marketing automation processes to streamline data sets.  It also gives your marketing interpretations an easier path for leveraging campaigns throughout all digital points of entrance and exit.

In order to effectively prepare marketing automation tasks, you must prepare to deliver a message to specific groups across numerous platforms in which B2B customer leads collected can be segmented into where the response came from. Much like video resumes Australia businesses accept now more than ever, you must be effective in your presentations.

Expand

Although your business has needs in one particular niche, you may find marketing to be too far outside your comfort zone and pass those responsibilities onto somebody else.  If you’re already established as an aggressive search marketing professional, perhaps you find data management issues to be well outside your personal boundaries – or cares.  If you’ve set yourself into marketing standards which historically work, perhaps you should expand and cross-implement various stratagems to test marketability, viability and usability.

Case in point, we’ll use Aubrey Organics as our prime example for expansion within niche markets.  Providing all-natural skin, body and hair care to United States and select worldwide countries wasn’t an overnight process; it took experience and dedication to providing something real to men and women seeking organic beauty supplies, and they’ve nailed it.  I believe the devotion by Aubrey Hampton is an awesome example of how lead nurturing happens in the beauty products niche.

Since marketing revolves around catering to specific niche markets, you’ll need to encompass all possible avenues within that niche such as adopting automation tactics, find new and easier ways to nurture collected data through content management systems, or even make new strides towards the future of viral marketing via mobile platforms.

Expanding your capacity can only offer improvements; treat setbacks as learning experiences instead of flawed skill.  If you’re a freelance marketing pro paying homage to only single clients, having the ability to expand channels will increase your own marketability and retain clientele who need digitally astute marketing pros to assist in keeping tabs on data integration and lead scoring.

Look Closely At Display Ads…Again

When the mobile web began growing, the playing field for mobile display ads once again leveled.  If you aren’t targeting your PPC ads to mobile channels, you’re missing out on what will pan out to be immeasurable amounts of traffic in 2014, the year when video marketing meets mobile browser and slams head first into the golden opportunity for display ads to once again prove useful.

The costs should begin tailing off once more companies come onboard with mobile display advertising and in-video marketing.  If you’ve decided to use social media marketing campaigns solely, you’ll miss out on those accessing websites via mobile or tablet-based devices.

Video Efforts Are Mandatory

Of all your marketing efforts planned for 2014, it’s definitely suggested you work on video integration of any and all marketing campaigns while tracking the analytics behind those who watch your videos.  Since pictorial evidence is becoming nearly mandatory to build business-B2B customer trust, you’ll definitely find exponential benefit in implementing emails, SMM and SEM using viral videos such as tutorials, testimonials or even something quirky going on around the office.

The B2B customer leads you’ll receive could come in the form of commentary, emailing, etc.  Making these videos available across mobile and internet-based platforms will more than amicably pull weight for your business while also allowing other marketing angles to naturally run their course.

Always Plan Towards Future

The marketing trends you’ll follow today will more than likely be moot next year, and we’ve seen this on many different platforms such as FFA linking and other unethical marketing practices which used to work.  Today’s sociological composition requires the businesses of our internet schema actually make concerted efforts in building relationships not links to their landing pages; keep this in mind.

Google has gotten smarter, our future is looking technologically brighter and marketing efforts need to be adjusted to match the growing expanse of internet marketing.  Digitally speaking, having your mind on today but your plans prepared for tomorrow will keep you ahead of the digital marketing learning curve, and will also help those who seek jobs find them quicker.

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20 Statistics That Will Drive 2014 Marketing Strategies

As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. Digital asset management firm WebDAM found that marketing on the social Web will move toward critical mass over the next few years as more budget is allocated by brands, and custom content will become increasingly import as companies fight to develop awareness and win customer mind share in the marketplace.

In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time.

What to expect

  • 78% of CMOs think that custom content is the future of marketing.
  • Marketing teams will spend $135 billion on digital marketing collateral.
  • Internet advertising will account for 25% of the entire ad market by 2015.

Trends in the marketing mix

  • Social media: Social media marketing budgets will double over the next 5 years.
  • Content: Nearly 50% of companies now have content marketing strategies.
  • Email: Social sharing buttons in mail increase click-through rates by 158%.
  • Events: 67% of B2B content marketers consider event marketing the most effective strategy.
  • PR: 73% of reporters think press releases should include images.
  • PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014.
  • SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed.

What to consider for your digital audience

  • Inbound marketing delivers 54% more leads than traditional outbound marketing.
  • 52% of marketers have found a customer via Facebook in this year.
  • 43% of marketers have found a customer via LinkedIn in 2013.
  • B2B companies that blog generate 67% more leads than those that don’t.
  • 55% of marketers increased their digital marketing budget this year.
  • Visual content is processed by the brain 60,000 times faster than text.
  • Videos on landing pages increase conversion by 86%.
  • 65% of people are visual learners, so there will be an industry-wide shift toward to employing visual content in marketing initiatives.
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5 Tips for Sharing Your Blog Posts

If content is king, then social media is queen. And let’s just say the king doesn’t get much done without the queen’s nod of approval. The same principle applies to your business blog. You need great content to capture attention and interest, but you need great promotion to get people to consume your content in the first place. This blog post offers some quick tips for sharing your blog posts on social networks to get more traffic, more leads, and more customers via your website.

1. Create custom headlines and copy for your social media shares.

The copywriting doesn’t end after you publish your blog posts. You should craft custom announcements and headlines for each social network and each share. For example, if you’re sharing your new blog post on Twitter, don’t use the same copy/text when you share on Google Plus. Take time thinking about your audience on each network and your format. Again, Twitter and Google Plus are very different types of social networks with different text restrictions and different “sharing norms” at play. Be strategic with every share but more importantly, put thought into each social post.

2. Share each post multiple times.

Simply announcing your new blog posts on Twitter and Facebook is very very old school. Yes, you should be announcing new posts but don’t stop there. Use a scheduling tool like HootSuite or Buffer to schedule out multiple announcements. Remember: much of social media is about what’s happening right NOW. Only a small percentage of your followers are going to see your social posts each time you add something new. For that reason, you need to share each of your blog posts several different times before you stop sharing completely.

3. Engage with your sharing followers and fans.

When someone retweets or repins or “reshares” your content in some way, be sure to give them a shootout. Thank them but also take time to engage with them. Ask them if there’s anything particular they liked about the content or if there’s anything similar they would also recommend, etc. There are lots of ways to do this. Just be careful you don’t lose these great opportunities to engage and build a relationship. This is very important to remember: social media is about being social.

4. Add social media widgets to your blog.

It needs to be easy for your blog readers to share your content on their own, too. This is one of the most important reasons to be using a CMS like WordPress for your blogging. It’s super easy to add social media widgets and icons to every blog post automatically so your readers and even first-time visitors can share your content. If it’s not easy to share your content, people are far less likely to do it. We recommend having at least Facebook, Twitter, Google+, Pinterest, LinkedIn, and Buffer sharing icons on every blog post.

5. Create more shareable content.

One of the great things about being social with your content is it presents you with very usable data about what your most popular posts really are. Then, you can continue to craft new blog posts around these same topic areas. Social media networks can be a tremendous source of traffic for your website and thus a tremendous source of new leads for your business, so it’s important to pay attention to these metrics every step of the way.

Start following these 5 simple tips for your own “Social Blogging” practices today and watch your traffic and leads grow!

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Should Feedback Be Good or Bad?

Feedback is critical to any business, and an increasing array of social tools have entered the market to allow the regular flow of feedback to course throughout an organisation.  Foremost amongst these have been the kind of performance appraisal systems developed by companies such as Work.com.

I’ve written previously about the way to deliver great feedback, and indeed on how to build a feedback culture.  For this blog though I’d like to explore the thorny issue of delivering negative feedback.  It’s something most managers struggle with, yet is essential if we are to improve what we do, both individually and collectively.

Doing this well is essential, for when it’s done badly it helps to foster a poisonous culture of blame and back-biting that drags the organisation into the mud.  The opposite of course is that people become afraid of speaking up for fear that doing so will damage their prospects.  So, in order to do things right, here are a few tips to help.

Build the culture

One of the great things about software like Work.com is that it helps to develop a feedback culture.  This communicates to employees that feedback is an expected part of their role, and that sharing thoughts is a good thing.  What’s more, it encourages that communication up the hierarchy as well as down and across it.  As a manager, you can help to build this culture by starting sentences with a question rather than an order, and encourage employees to voice their opinions.

Ask the right questions

There’s a big difference between asking open questions and closed questions.  Open questions suggest that the answer is still to be decided, therefore empowering employees to be creative and forthright in their response.  Asking provocative questions allows teams to think differently, and move forward with more radical ideas.

Shred the red tape

As organisations develop, it’s almost inevitable that a host of silly rules and procedures will emerge that harm productivity rather than support it.  Hosting set piece events where employees are encouraged to think of ways to shred the bureaucracy can be great to promote the culture of questioning norms.  It also shocks employees out of autopilot mode and gets them thinking strategically about the business.

Appreciate the mavericks

Most organisations have employees that think differently, but few seem to appreciate such people.  Instead they’re branded as trouble makers that question the status quo.  The beauty of creating a strong feedback culture is that these folks are now celebrated as the creative thinkers that will make your business better.

Accept the uncertainty

When you’re improving things, uncertainty is inevitable.  Whilst this unsettles some people, it will be difficult to get better without it.  Cultures of continuous improvement thrive on this feeling, so it’s something that will need to be cultivated in your own organisation.

Do these things and you should go a long way to building the kind of culture where feedback is part of your DNA.  Let me know any other ideas you have in the comments.

Originally posted at Work.com

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Big Brand Theory: Boston Celtics

Social media tactics and strategies that work for one industry often don’t work in others. In one, a focus on customer service can be effective, while in another, a focus on content marketing, influencers, or community might work best.

Brands that attract fanatical devotion – what you might call “love brands” – often play by yet another set of rules. This was emphasized recently when Peter Stringer, head of the Boston Celtics social media, shared some of the team’s social media tactics at SMX Social. I was able to catch up with Stringer prior to his keynote, as well as hear his conversation onstage with Matt McGee.

The first thing that was emphasized is that basketball fans aren’t your average customers. While they love the brand, they can get pretty passionate when the team fails to deliver the goods. Even though the Celtics brought home 17 NBA championships, they sometimes lose. When that happens, you can see tweets taking the team to task.

Stringer said, “Anything I put out there on Twitter or social media is akin to a public statement. I’m not going to get into a dialogue with an individual fan because they’re upset we lost a game.”

ImageWith over seven million Facebook likes and over 1.2 million followers on Twitter, the franchise generates quite a bit of buzz on social media. The general flow of content goes like this: the Celtics social media team posts content and then the fans share it. While those fans often address their sentiments to the Celtics, Stringer said, “We almost never reply to our fans.”

At four people, the Celtics social media team is not large. While you might think that one of the most popular sports teams in basketball would call for more social media effort, Springer quipped that while the brand is a large global brand, the company is actually quite small. He added, “We spend millions of dollars on athletes, but not on marketing.”

Moving Merchandise

The Celtics seem to have the best results in social media when the social media team generates great content that fans can then share with their own networks. While quite a few fans share Celtics imagery on Pinterest, the official account has been focused on promotion of merchandise.

At nearly 9,000 Pinterest followers, Stringer doesn’t feel that the team’s performance on that platform is exciting. It’s possible the self-promotional content is less apt to be shared. The Dallas Cowboy’s havePinterest boards that are more general interest – the type of content that you would think would be more shareable – yet that organization has fewer than half as many followers as the Celtics.

The Synergy of Sports and Social Media

When you look closely at how the fans of large sports teams share and respond to content on social media, you can sympathize with Stringer when he said of sports and social media, “the synergy there is probably different than any other industry.”

It seems like it’s a natural extension of the whole ethos of sports and the aura of celebrity surrounding sports. In closing, Stringer shared some true wisdom: “I see other teams being snarky with each other on Twitter, being sarcastic, taking shots with their with their opponents. That’s not what we do, not what we’re about. If we wouldn’t do it in the arena, we aren’t going to do it on Twitter.”

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The Big Brand Theory is an exclusive column for Social Media Today written by Ric Dragon that explores the social media strategies of big brands, both B2B and B2C. Look for the next installment next week. Logos by Jesse Wells.

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Mobile Is The New Black

Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone. The simple concept of e-mail marketing is old school; connecting via mobile and through social media is the new way to reach your consumers and get results.

But who’s surprised? This is the most direct and immediate form of communication and the attachment we have to our smartphones is getting serious. These devices will always outnumber e-mail accounts for communication, convenience, and versatility. Even if your consumers prefer e-mails from their favorite brands, which is likely as marketing schemes are tiptoeing into still stigma-ed SMS marketing, this medium should be mobile-friendly and social media outlets should be at the forefront of your platform. If not, you could be losing current and potential customers. Looks like it’s time to adapt. Here are a few commonly overlooked points:

Resize your Facebook posts

If the majority of your likes are coming from users on mobile (this number can be found with Facebook Insights), make your photos fit perfectly on a mobile screen. A photo post should be sized no more than 620 pixels wide by 412 pixels high.

Consider utilizing Facebook’s unique option to pin certain posts to the top of your Facebook page. When users view your page from their mobile device, not all of your posts show. Only a select few posts are displayed; be sure viewers don’t go elsewhere by pinning an eye catching photo to the top of the page.

Also, keep the photo captions to less than 100 characters. Mobile users don’t want to scroll through a novel. Odds are if they are on their phone, they are out and about. Who has time to read a novel while they’re out with friends? Save the novels for a blog post.

Choose Facebook Ads wisely

Facebook Ads can add interested eyes to your Facebook page, but they also have their downsides – Sidebar Ads don’t show up on your followers’ mobile news feed. Make sure you implement the ones that do, like Page Post Ads and Sponsored Stories, or your money will be wasted. If your Facebook Insights says mobile users are in abundance, this becomes even more crucial. People spend more time on Facebook than any other US mobile platform; it’s worth it to invest.

Make it visual

Obvious? Maybe. But did you know 90% of the information transmitted to the brain is visual? So it makes sense that photo updates are liked 2 times more than text updates. Even so, many brands still rely too much on text and not enough on photos and graphics in their posts. Keeping visuals as the focus is sure to drive more engagement. Your followers will be sure to slow down their scroll if you catch their eye with a brightly colored promotion or a striking model strutting your merch.

Turn up the content

Your brand’s posts should be of the moment and frequent; it’s one of the best ways to inspire sales. Feature campaigns and the latest news as often as possible to keep your followers in the know, so they feel like they’re getting exclusive access for being a fan. Post content daily to stay at the top of your followers’ news feeds and at the forefront of their minds – whether it’s a promotion, funny meme, or article about your industry, there’s always something to share.

Get smart about couponing

Did you know 48% of the time that consumers spend on ecommerce sites is spend on mobile devices? Offering web-based coupons and promotion codes is a great step towards gaining those leads; who doesn’t love a deal?

But are you ensuring that they are easily accessible? A lightweight action like becoming a fan should be the only requirement, that fan will now be able to know about future deals and can turn into a regular customer. Don’t forget to size the promo photo for mobiles! (See #1) Also, make sure your deal is also redeemable in person.

Take advantage of Twitter

Utilize Twitter’s new rich picture posting option (60% of Tweeters are mobile only!). Once again, humans are visual creatures; image tweets receive 91% more retweets and favorites. The now always-visible visuals provide a new way for brands connect to followers, so get creative.

Don’t forget about adding those complementary hashtags to give your images a voice to call for action, and asking for a RT, not a “retweet.” You’ll get more of them and look tech-savvy.

Upload to Instagram

If you aren’t already, Instagram photos and promos with a flattering filter. Instagram is one of the leading photo sharing apps and is exclusively mobile! Give followers a backstage pass to photo shoots, a sneak peek at next season’s merchandise, or recap your latest events. Utilize Instagram’s unique and engaging video capability to strike even more engagement. Learn more about the positive effects it can have on your business here.

Utilize Email Marketing

R.I.P. Email Marketing? Think again! Email marketing has been reborn again thanks to M-commerce, or mobile commerce. With 45% of decision makers reading their email from their mobile, putting together an email campaign, or altering an existing email campaign for mobile users will have a positive boost on sales.

Is your business in the apparel, accessories, computer hardware, video game or event ticket industry? Buckle up, because these spheres of business are top ranking in M-commerce purchases.

Every business owner knows the most important thing about business retention and growth –satisfy the needs and wants of the customer. One thing customers want is easily accessible information, so get rid of overlarge or too tiny graphics and skewed, wonky text, meaningless ads, and un-engaging posts and tweets that frustrate so many consumers enough to have them give up on your feeds. Do your followers and your business a favor – mobilize with impact.

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Evolution of Logo Design

Here is another great infographic from my good friends at Glow New Media based in Liverpool called The Evolution of Logo Design: How famous brand identities have developed. The infographic shows how some of the World’s most iconic logos began and have developed over the years into the recognisable brands we know today.

The infographic displays logo evolution for the following brands: Internet Explorer, IBM, Nokia, Ford, Apple, Pepsi, Microsoft, Cannon, BBC, Kodak, Atari, Volkswagen and British Airways.

Please let me know which is your favourite logo featured in the infographic by leaving a comment or by posting on Facebook, Twitter or Google plus. Here you go:

The Evolution of Logo Design